Are websites considered brand assets? What about logos and graphic design elements? If you’re asking, “What are brand assets?” here’s all you need to know.

Brand assets connect businesses with their clients. You may use brand assets in your marketing strategy every day. Yet, you may not know it.

Everyone from startups to established companies needs to pay attention to brand assets. When you create a cohesive brand image, you can increase your revenue through consistent brand messaging. A brand assets audit could improve your content marketing strategy.

If you want to learn more about the answer to: “What are brand assets?” and “How can you use them in your business?” use this complete guide.

What Are Brand Assets?

Brand assets are elements of a company’s brand identity. They are the core components of a brand that differentiate it from its competitors and make a memorable impact on the consumer.

So the brand asset proprietor needs to ensure that the consistency and quality of their brand is consistent through all channels. This is the core of a successful branding strategy – consistently using these brand assets.

Different Types of Brand Assets

Many different types of brand assets exist within the realm of company branding. So to help you gain a better understanding of them, here is a breakdown of different types of brand assets:

Logos or Symbols

Logos or symbols are a powerful way for companies to capitalize on their brand’s identity and presence on the market. It is a powerful visual representation of a company’s corporate identity. And it can help positively influence the customer’s brand perception.

Symbols are not just a representation of the company’s products and services. But they also help to convey the company’s values, mission, and higher purpose.


Taglines are a vital brand asset. They serve as concise, memorable phrase or sentence that communicates a crucial aspect of the brand’s identity.

Taglines differentiate a brand from its competitors. It can even create an emotional connection with customers.

For instance, Nike’s tagline “Just do it” conveys their motivation to be active and have an action-oriented attitude. Similarly, Apple’s “Think Different” tagline suggests its commitment to innovation and creativity.

Color Palette

Color palettes play an essential role in delivering a unified brand experience. A cohesive and defined color palette can help to create a distinguished look and feel that instantly grabs attention. It communicates a brand’s vision and requirements.

So you must select a fixed palette and use it consistently throughout the communication. Color palettes should also align with corporate values to maintain the brand’s integrity.


Having a unique, branded font helps to define the tone and style of a company and can aid recognition. In the current era, fonts can be used for everything from web design to product packaging. Companies can utilize a primary and secondary typeface to create contrast or stick with one font to maintain continuity.

Sans Serif fonts can be used in on-screen digital environments, as they are easy to read and play well with other design elements. Serif fonts are more timeless and evoke traditional sophistication. Script fonts have a more ornate look and can evoke femininity or a feeling of luxury.

No matter what typeface companies choose, they must have consistent font treatments. They need to master its usage across various branding assets that will contribute to the overall success of a company’s brand.

Images, Animations, and Videos

Brand assets often encompass various types of images, animations, and videos. These media content are published on a business website or app to encourage audience interaction.

Images are the most commonly used form of representation in brand assets. They evoke emotion and communicate the brand’s message instantly.

Animations can take the form of either static graphics or moving images. They tell a story and build an interesting visual.

Videos are a great way to capture attention quickly. They combine audio and visuals to create an immersive experience.

All three asset types can be crucial for a brand’s recognition, helping to create a visual identity worldwide. Depending on the occasion, brands may use different kinds of assets, whether for advertising or any other platform.

One can create a dynamic and captivating brand story by leveraging a mix of images, animations, and videos. The company can make content that resonates with its target audience.

How to Make Memorable Brand Assets

When creating memorable brand assets, it is essential to remember the core principles of branding. Choosing an aesthetically pleasing and on-brand color palette would be best.

Utilize a typeface that is consistent and appropriate for the tone of your message. Ensure the logo is recognizable and appropriately sized across digital formats. It is also wise to create an iconic brand statement or tagline that encapsulates your brand’s key values without being overly generic.

To further increase memorability, you can create a unique soundscape or jingle that stands out and reflects your brand. Creativity and finding unique ways to express your brand story will always be the best way to create memorable brand assets.

If possible, you can also enlist the help of companies like LemonHead Design. They will help you understand how to create your own brand identity and market them effectively. You won’t need to worry about coming up with a digital asset management solution should the need arise because they have the expertise to do so.

Use Brand Assets to Spread the Word About Your Company

So what are brand assets?

Brand assets form the foundation of any secure and successful business. They help create an impactful and memorable identity.

Building an efficient brand asset system is key to staying one step ahead and keeping your brand competitive. Partnering with a design agency will also help ensure your brand asset system is efficient, organized, and up-to-date.

So what are you waiting for? Try it today to get the most out of your brand asset system!

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