Expotab.me
  • Home
  • News
  • Business
  • Technology
  • Digital Marketing
  • Entertainment
  • Social Media
  • Fashion
  • Health
  • Sports
  • Technology
Reading: The Top 6 Metrics To Measure Growth Of Sales Apps
Aa
Expotab.me
Aa
  • Home
  • News
  • Business
  • Technology
  • Digital Marketing
  • Entertainment
  • Social Media
  • Fashion
  • Health
  • Sports
  • Technology
Expotab.me © Copyright 2023, All Rights Reserved
Expotab.me > App > The Top 6 Metrics To Measure Growth Of Sales Apps
App

The Top 6 Metrics To Measure Growth Of Sales Apps

Gposting
Last updated: 2022/11/29 at 5:34 PM
By Gposting 7 Min Read
Share
SHARE

An application has to go through different stages like ideation, design, development, testing, deployment, and maintenance. Once an app is officially released for users, it is important to monitor and track its performance. The next question would be how to measure mobile app performance. For any kind of app, there are many metrics to measure its performance and determine its success. Initially, you may feel exhausted to track them as there may be less number of downloads. But, tracking consistently will help you understand how your marketing and sales strategies are working and what are the areas that need improvement.

Importance Of Tracking Sales Apps Performance Metrics

Sales apps can be divided into different categories like CRM apps, sales engagement tools, sales training apps, field employee tracking apps, sales prospecting apps, etc. These apps are important for improving the sales of a business and the sales team’s productivity. The key advantages of tracking their performance metrics are:

  • To know how well your marketing strategies are working
  • To know the shortcomings users face
  • To understand the app performance after upgrades and bug fixes
  • To find out how long a user stays in the app
  • To know the areas of improvement
  • To sense customer churn and devise measures to control it
  • To create an action plan for getting more user downloads
  • To assess the acquisition, retention, and engagement costs

Top 6 App Success Metrics

The success of an application depends on various factors like UI/UX, good design, user-friendliness, smooth functioning, ROI (Return On Investment), page loading speed and quality, average session length, conversion rate, etc. While some of these are purely based on the user experience, others are directly related to revenue generation.

Too many cooks spoil the broth, right? Hence, based on the type of business you run and what matters to you the most, select the right, feasible mobile app performance metrics and track them consistently. Here are the top 6 metrics that you can use to measure the growth of sales apps:

  • Acquisition

The acquisition is basically the total number of users who downloaded your app organically, through referrals, social media ads, or any other paid ad campaigns. It is important to monitor user activities in your app, and whether they got what they expected/searched for. Also cost per acquisition (CPA) should be calculated to know the total costs you spend for acquiring a customer.

For example, if you are running a paid ad campaign, CPA can be calculated as

CPA = Total Cost Of Campaign / No.Of Users Acquired

This metric is most useful during the initial phase when you need to keep track of every penny invested to know how it works. Also, acquisition cost helps you to understand user behavior based on which you can adjust your marketing budget and try to get more organic traffic.

  • Retention

The second most important app success metrics is the retention rate. Once a user downloads your app, it’s important that they use it for longer periods of time. As we all know, retention is always economical compared to acquisition. To make a user glued to your app, it should be engaging, informative, and appealing. Retention rates can be calculated for a definite time like weekly, monthly, or bi-monthly. For example, let’s say you are calculating the monthly retention rate, then

Retention Rate = (No.of users on day 30 ➗ No.of users on day 1) x 100%

  • Lifetime Value

Lifetime value is the total revenue generated during the period a user stays with your app i.e from installing to uninstalling the app. This is an important revenue-based app success metric that determines the ROI for a particular customer. Customer Lifetime Value CLV is an indicator of how much you spend on acquiring customers vs how much you earn from them. Make sure the CLV is much higher than the Customer acquisition costs.

  • Average Session Length

Once a user opens your app, how long he is staying in it before closing it is the average session length. If the average session duration is high, you can understand that your app is more engaging and adds value to your users. Based on this value, you can enhance the features, and revamp your app often to create a catchy and interactive UI. Also, work consistently with bug fixes and software updates to ensure the smooth functioning of the app.

  • Churn Rate

The churn rate is defined as the rate at which the users uninstall/stop using your app. It is obvious that a high churn rate is a threat to your business and hence runs towards reducing this value. It is exactly the opposite of the retention rate. Also, analyze what kind of customers are leaving, whether long-term users or short-term users. Short-term users are those who downloaded the app on impulse but do not really need it. So, make sure the long-term users stay with the app.

  • Daily Active Users (DAU)

DAU is simply the number of users active in your app daily. This is a basic engagement measure of mobile app performance. Monthly active users MAU, and DAU, along with the average session length give you a complete picture of your app’s users’ engagement.

Endnotes

Measuring a mobile app’s performance is as important as building a good application. An app’s success depends on many factors like looks, ease of use, value, seamless functionality, etc. Choose the metrics based on your priority. If your priority is revenue, focus on measuring the metrics that are directly related to ROI. Sales applications are of great use to businesses today and it’s obvious that measuring their growth with the right metrics will be an added advantage.

Share this Article
Facebook Twitter Email Copy Link Print
Leave a comment

Leave a Reply Cancel reply

You must be logged in to post a comment.

Recent Post

A Guide on Searching People For Free
Digital Marketing
5 tasty desserts without sugar
News
What is a Vograce Washi Tape Used For?
Business
Why Is Digital Marketing Important?
Digital Marketing

Categories

  • All
  • App
  • Automotive
  • Beauty Tips
  • Business
  • Celebrity
  • Digital Marketing
  • Education
  • Entertainment
  • Exercise
  • Fashion
  • Fitness
  • Forex
  • Games
  • Health
  • Home Improvement
  • Law
  • Lifestyle
  • News
  • Pet
  • Photography
  • Real Estate
  • Social Media
  • Sports
  • Technology
  • Travel
  • Website
  • Windows

More Popular Articles

Business

What is a Vograce Washi Tape Used For?

By Joe Baiden 9 Min Read

Why Is Digital Marketing Important?

By Joe Baiden
Digital Marketing

A Guide on Searching People For Free

By Joe Baiden 8 Min Read
Business

Find Near Me Halal Food Certified Restaurants

Many restaurants have come up with the idea of adding halal food in their restaurant because…

By Joe Baiden
Business

What Is The Cryptocurrency Exchange Rate – Beginner’s Guide

Suppose you want to become a good cryptocurrency trader. In that case, it must be essential…

By Joe Baiden
Technology

Why can’t I print, edit, or copy PDFs?

Since the PDF file format guarantees the security of your data, it is frequently used for…

By Joe Baiden
Business

Billig Rente På Forbrukslån – A Guide To Personal Loans

A lot of people have financial problems. If you need some easy money for a certain…

By Joe Baiden
Digital MarketingSocial MediaTechnology

Organization Tools For Home

There are many organization tools for the home. These are useful for keeping your rooms organized…

By Joe Baiden
Fashion

Things To Know About BOTANIKA LIFE Lash and Brow Growth

How to grow your eyelashes, BOTANIKA LIFE LASH and brow growth serum is made from vegan-friendly…

By Joe Baiden
Expotab.me

Contact Us

  • Privacy Policy
  • Contact us

Expotab.me © Copyright 2023, All Rights Reserved

Cleantalk Pixel

Removed from reading list

Undo
Welcome Back!

Sign in to your account

Lost your password?