NetBaseQuid is a social media tool (consumer market intelligence platform) that provides real-time and historical data in the US. It offers tools that monitor Twitter and Instagram, key influencers, social media sentiment analysis, brand health metrics, and more. NetBaseQuid was created by a Silicon Valley-based company named NetBase to help brands make better decisions about their social strategy by understanding how consumers are reacting to the brand’s product or service on the internet. Social media tools have considerably changed the way consumers interact with brands, who are now using it as an opportunity to collect feedback from millions of people at once who product managers or customer service reps won’t directly contact
1. Early Life
In 1998, Silicon Valley-based NetBase first launched as a company that provides consumer marketing solutions to help corporations better understand social interactions between their customers and brands. In 2013, the product was re-launched under NetBaseQuid – a consumer marketplace intelligence tool for social media. This social media tool is based on the existing service that NetBase has offered for years. What distinguishes this new product from previous versions is that now it can be used by any individual or organization that wants to understand more about what consumers think of products they are looking at online
Before 2000, NetBase was focused on consumer marketing. By 2004, NetBase was more than just a consumer marketing company. It realized the potential of micro-level data as a real asset for companies that want to understand social media behavior and market information from Twitter users and Instagram users. With this realization, NetBase created its first SPSS package in June 2006, the same year Facebook was first launched. Later on, in 2008, NetBase acquired its current name to avoid confusion with its competitors
2. Career
In 2007, NetBase introduced its social media monitoring solution (NetBase Quid) to the market. In 2008, they launched their new product and added a Twitter data provider to the package of services. By 2009, NetBase was working with more than 400 clients, such as Yahoo!, Ford Motors, Comcast, Fidelity Investments, and many more. In 2011, NetBaseQuid became a part of IBM’s Smarter Brand Marketing Platform, which meant that companies could use social media tools for sentiment analysis based on real-time tweets
Therefore, NetBaseQuid is a decision support platform that provides corporate with the real-time results of social media data. This includes information about critical influencers, brand perception, and the overall sentiment of conversation about the brand on social media. It also offers a unique feature that many other social media tools do not: the ability to cross-analyze various data sets and metrics.
3. Achievements
Due to the success of NetBaseQuid in 2013, NetBase made an outstanding achievement and received several awards. One of their accomplishments was that they were named one of the top 10 big data startups by AlwaysOn and were awarded by AlwaysOn as finalists.NetBaseQuid was named the Best Big Data Product at the 2014 Big Data Innovation Awards. The unique aspect is that this social media tool can be used by marketers and analysts, and public relations officers who want to know what consumers are saying about their products on social media
They can also be used by analysts who want to know how a specific topic is being discussed on social media. NetBaseQuid provides analytics and several other unique features that are very useful in the online market. Some examples of those features would be their real-time data, the ability to link users’ social identity to their online purchases, and the ability to see what people say about their product on various platforms such as Twitter and Instagram
NetBaseQuid is a marketing tool that provides real-time data about the platform. It can be used by businesses and public relations officials who want to understand how consumers react to the brand. This is a handy tool for marketers and business people to monitor the social media interaction with their brand. This social media tool allows them to see what people say about their products online
